
A few days ago, I posted about a movement to bring a retro jersey into the fold for the Sens (to see click
here), well today we have the creator of the jersey and petiton with us for an interview. The man who made the design is Jacob Barrette and he recently sat down for an interview with us. Enjoy.
Sens Town: Thanks for joining us. Why don't you tell us a little bit about yourself and your background, as well as the name of your company and what you're up to these days?
Jacob Barrette: I've had a graphic design agency on the Gatineau side (Hull sector) called Le Collectif for 5 years. We work on many projects ranging from cultural to corporate clients. I also teach graphic design at La Cité Collégiale.
ST: How long have you been a Sens fan? Would you say you're a die hard?
JB: I've been a Senators fan since they came back in '93. I was actually at the first game at the Civic Center and the first game played at the old Palladium. Die hard fan would be an understatement.
ST: Have you been a fan of their past jerseys? What about the current one's?
JB: I loved our previous road jersey (white with 2-D logo). Also the old black and red jersey. I think both of them are classics and would love to see them applied to the RBK EDGE template as our home and away jerseys, with the =O= jersey being the alternate. The new home and away, I don't care much for them. I love elements about them (shoulder patch, typefaces) but the overall jersey is pretty bleak overall. Also, the fact that we're sharing the same design as the Penguins is a little annoying. I feel the marketing department could've explored more options and come up with something more unique. Of course, they did that with the current third jerseys, but in my opinion, they completely missed the mark.
ST: What made you decide to design a new jersey? Why a retro one? Walk us through the timeline of when it all happened and what inspired you?
JB: I loved the new =O= shoulder patches from the get go. I think it was something that had been put aside by the organization and it was refreshing to see them back. That's what really inspired the whole design. When word got out that NHL teams were releasing alternate jerseys, I thought for sure they would be using them as the main look. So I got to work on a 2-D mock up to see what it would look like. I posted it on a few discussion boards just for fun and forgot about it. When we got closer to the release date of the jerseys, I was searching the internet for updates or leaks on what our alternate might look like. I found little official information but noticed that my concept had been picked up by quite a few websites and a Facebook group in support of the design had been created. So I created a more realistic mock up of the jersey using an image from another teams jersey. I erased most of the elements of that jersey, converted that image to grayscale to get the black and started adding colored layers on it respecting all the wrinkles and whatnot on the image to get a good idea of what it could look like. That was done in the summer of 2008. From there, a petition was started and we got close to 900 signatures in the following weeks. Once the "SENS" jersey was released, things cooled down and the attention went to discussing the official jersey.
I decided to create a retro jersey because I feel that Ottawa's rich hockey heritage isn't being celebrated enough by the organization and fans. Don't get me wrong, I'm all for moving and looking forward, but very few teams share a history like ours so I feel we're privileged to be able to release such a product that while looking good, also holds a lot of signification.
ST: The fans have reacted very well with over 1000 people on the petition so far. How does that make you feel to see that kind of support?
JB: It feels great. I have and am still working hard on this project because I feel like it is a strong product and others' support validate that. I wouldn't be going through all this trouble if I didn't feel I could make a strong case for it, and everyone signing the petition makes our voice louder. It is important to note that the petition wasn't created as a cry to the organization, but rather as a market study to show that we have done our due diligence and show the organization that there is a market for this.
ST: How did you feel when you saw your uniform design in the now infamous O store video in which your jersey design was hanging in the store? (that has been removed off the Senators Official site mysteriously now fyi)
JB: I was very happy to see it in there. I knew that it was simply a drawing of the store and that chances were that they wouldn't be produced, but because the video was on the Senators website, this confirmed that the organization had seen the design.
ST: Have the Senators made contact with you? Or answered your emails yet?
JB: I haven't heard back from the organization. I know they work a certain way and am not surprised or bitter about it. I'm sure they get plenty of ideas from fans and it's probably a policy of theirs not to get back to them because when would it end? However, I feel this is something they should consider and would be very pleased if they got in contact with me. As fans, we can play armchair GM all we want, but we can't manage a team like they do, we can't manage the salary cap like they do, etc., but this is something that we as fans are capable of doing properly.
ST: I know you've gotten quite a bit of media attention for it lately, what is your ultimate goal with the jersey?
JB: My goal, the reason why I did all this initially, was to be able to wear one. Simple as that. Having heard from so many that they feel the same way, my goal has now shifted to have everyone who want one be able to get one. I would happily walk into the Sens Store, purchase an Alfredsson jersey, put it on, not say anything to anyone and regain my seat to watch the game.
ST: Do you think you will ever get the chance to see the Sens wear your design on the ice? I mean that would be pretty surreal.
JB: It would be. I'm hoping it happens eventually. I know it won't happen in the near future, but if there are plans to release a new jersey eventually, I would like for it to be considered. Seeing the team wearing it, even for only one game, would be great.
ST: Any last words? Where can we sign the petition if fans want to? What do you want to say to everyone?
JB: The petition can be found at: http://www.gopetition.com/online/20872.html. I want to thank everyone who has helped in the process (and there are many) and everyone who took time to sign the petition. Every little bit helps, be it from fans or media. And to everyone who hope that this project will materialize, our voice is now being heard. Thanks for everything. Sens Town would like to thank Jacob for putting in the effort for the jersey and his time for the interview. I highly suggest everyone emails the Sens saying they want the jersey and don't forget to sign the petition.